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Did You Know?

July 9, 2010

Did you know that Hadley Pottery was once featured in an ad for another American classic brand, Campbell’s Soup?

This ad, which showcased the Country Horse mug, appeared on page 59 of the September 8, 1961 issue of Life Magazine.  The mug held 8 ounces of steaming Chicken with Rice soup, and encouraged readers to make Campbell’s soup part of their “Sunday Supper.”

The cover of the Life Magazine that week focused on the building of the Berlin Wall, which had begun less than one month earlier (8/13/61).  The feature article was an interview with former President Dwight D. Eisenhower, who “engineered the defeat of Nazi Germany and then dealt with the grinding problems of its occupation for eight years as President…”

The issue also included Part I of a 4-part series entitled “Today’s Dilemmas of Love & Marriage” which dilemmas, it seems, have not changed much in the past 50 years since Life wrote its piece!

“Forced to choose among conflicting careers the modern American wife must be either a dedicated mother and homebody, her husband’s glamorous companion, or a working partner who pays her own way.  Strain on a marriage comes when, as happens more and more often in modern life, a woman finds herself compelled to play more than one of these roles—or all three of them at once.”

All of the major brands at the time advertised in Life, and the Hadley Country Horse mug was in good company.  The September 8 issue also contained ads for Pond’s Angel Face cosmetics, Maidenform bras, 7-Up, Pillsbury cake mixes, Zenith televisions, and Alpine cigarettes.

Click here to take a look at the complete Life issue.

…and the Hadley Team

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